Popping the Idealogical Content Bubble?
Isn't it great that you always see content and news that fits your way of thinking? What about the "other side" of an issue? Do you read content on ideas that are opposite of your own? That may change as Facebook looks to pop the idealogical bubble people find themselves in. Fueled by criticism from how news content was handled this past election cycle, Facebook has begun testing a new feature called "Explore" with select users. Explore provides an alternative news feed that
Social Media at Work
Do you use social media at work? Of course you do. It is now commonplace to see people engrossed in their phones at restaurants, in stores and in public in general.
This trend has extended into the workplace as the urge to check social media has spurred 78 percent of employees to browse Facebook, Twitter and other outlets while at work, according to a Tell It NowSM poll conducted by ComPsych Corporation.
ComPsych asked 1,200 respondents from a number of companies about
Where Are Emails Read Most?
It may come as no surprise that email continues to be the marketing channel generating the highest ROI for businesses. According to McKinsey, emails are 40 times more effective at acquiring new customers than Facebook or Twitter. Business owners may ask, "Where are people engaging with email the most?" Given that a majority of consumers have a smartphone or tablet near them at all times, it is no surprise that 53% of emails are opened on mobile devices. That statistic is only
Overwhelmed By Social Media?
When a new business owner is starting to market their business on social media, they can start to feel a little overwhelmed. We all know that social media is a key channel to be on, but which platform is right? Why not be on all of them? How do I reply to all the comments and reviews? With so many choices and features being rolled out on a consistent basis...how do we keep up? As you can imagine...overwhelming. Here are some tips to follow when starting your social media chan
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