How often do you check Facebook throughout the day? According to a study by Social Media Week, the average person checks their Facebook feeds up to 30 times a day. Millennials? 157 times a day! Have you ever thought about how Facebook could be effecting your mind? Take a look at this infographic from Nowsourcing:

Remember when you would post something on Facebook and anyone following you would see it? Those were definitely the good ole' days. If you've been managing a Facebook Page for your company over the past few years, I am sure you noticed the drop in organic engagement. This is partly due to the amount of content being posted and the overall pay-to-play model on Facebook. In order to get your content in front of people who are actually following your brand, you have to pay to "b

When marketing your small business, it is beneficial to advertise on social media channels. Social ads tend to have significant return of investment. According to a Direct Marketing Association benchmark study, social media ads garner a median ROI of 15-17%, on par with direct mail campaigns. Here are a few tips to consider when developing social ads: 1. Create more than one version of the ad. This allows you to test and see which version resonates with your target audience