It’s officially summer vacation season for a lot of people, but the world of digital marketing is always on-the-go and changing. Here are a few digital marketing trends to pay attention to as we head into the remainder of the year. 1. Visual Marketing: Expect more videos, more Augmented Reality and visual search. With many people utilizing Instagram and Pinterest as their main social channels, brands will need to enhance their visuals on these channels and optimize them for s

Did you know that nearly 50% of consumers have not interacted with a form of AI and another 23% are not sure if they have, based on a recent study by Rockfish? Rockfish recently conducted an online survey to around 1,600 people about Amazon Echo/Alexa, Apple Siri, Google Assistant, Google Home, or Microsoft Cortana. Key Findings: Smartphones Reign For those who do interact with AI, smartphones are overwhelmingly the primary device – 67 percent vs 17 percent using Echo and

I'm sure it has happened to you. You click on a random Top-10 list posting within Facebook and you're taken to a site that has so many ads and pop-ups you can barely get through the content. Facebook considers those sort of websites to be low-quality content by the ad to content ratio. Of course the main reason those sites exist is to drive ad impressions and make money for the publisher. However, you can also be subjected to ads that are malicious, shocking and disruptive (i

1. Find Your Niche: When posting on Instagram, try picking a theme and really focus on providing images that fit within it. Find others that fit within that niche as well. Be sure to like and comment on them, but be authentic. You don’t want to come across all "spammy." 2. Create Your Own Hashtag: Start your own community by creating your own hashtag. Be sure to use it in every post you put on Instagram. Place it in your Bio, use it when commenting on other post within your n