The shear amount of digital analytics that can be gathered is staggering. The industry continues to evolve and is increasingly becoming more sophisticated. When gathering all of this data, you’ll need to figure out the most effective way to use the insights gathered from your analytics to shape and evolve your digital marketing strategy. Here are some tips to keep in mind: 1. Keep it simple. Sure you can gather data for the sake of data, but keep focused on the top 3 insight

Someone starting a new business may ask, "What is SEO?" They may hear that term tossed around when it comes to marketing a website. SEO stands for Search Engine Optimization. It's a fancy term for a series of actions you can take on your website to make it easier for people to find. Here are a few tips to follow when managing your SEO: 1. Keyword Research: Think about the keywords you want to use on your website. Test them out. See what is displayed in the search results. F