Social Ads: Pay-To-Play
Remember the good 'ol days when just posting something on social media meant people would see it? Not anymore...
For new businesses that are getting started on social media, you should be ready to pay-to-play. For example, if you posted something on Facebook, you're likely only going to reach one-percent of your audience. In order to get your audience to see your post in their news feed, you will need to "Boost" that post. That's right...you'll have to pay.
Facebook says