The constantly increasing popularity of social media is undeniable—71% of consumers are likely to purchase a product based on social media referrals. Acknowledging social media’s popularity is one thing, but knowing exactly how to interpret the data generated from your campaigns will uncover how you can revolutionize your social media marketing to generate more conversions, promote engagement and ultimately, increase sales. Social Listening Social listening enables you to ev

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When a new business owner is starting to market their business on social media, they can start to feel a little overwhelmed. We all know that social media is a key channel to be on, but which platform is right? Why not be on all of them? How do I reply to all the comments and reviews? With so many choices and features being rolled out on a consistent basis...how do we keep up? As you can imagine...overwhelming. Here are some tips to follow when starting your social media chan