
Simple Tips for Creating Social Ads
When marketing your small business, it is beneficial to advertise on social media channels. Social ads tend to have significant return of investment. According to a Direct Marketing Association benchmark study, social media ads garner a median ROI of 15-17%, on par with direct mail campaigns. Here are a few tips to consider when developing social ads: 1. Create more than one version of the ad.
This allows you to test and see which version resonates with your target audience