Voice Assistants Go Mainstream
Did you know just under half of online adults are now using voice technology – whether that’s through voice assistants on smartphones, or smart homes? With that in mind, marketers will need to consider how they will interface with these devices - especially as consumers become more comfortable asking a voice assistant for anything they'd normally just search for on a search engine.
According to Google, 20% of their mobile searches are through voice. As a marketer, we'll n
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