Popping the Idealogical Content Bubble?


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Isn't it great that you always see content and news that fits your way of thinking? What about the "other side" of an issue? Do you read content on ideas that are opposite of your own? That may change as Facebook looks to pop the idealogical bubble people find themselves in.

Fueled by criticism from how news content was handled this past election cycle, Facebook has begun testing a new feature called "Explore" with select users. Explore provides an alternative news feed that displays content that you do not follow.

As noted in a recent MediaPost article: "Indeed it may behoove all the experts, pundits, and commentators to seriously address the question of whether people really want to leave their filter bubbles. After all these bubbles didn’t form by accident, but are rather the result of conscious acts of curation by individual users over time, selecting news from sources that align with their worldview.The flip side of this is that in the current ideological environment, many people on both sides find reporting or opinion they disagree with not only incorrect or inaccurate but “offensive” – meaning something they don’t even want to see."

It will be interesting to see how this turns out. Will people be willing to view content on an alternative news feed, or just continue living in their safe bubble?

Would you view an alternative news feed? Feel free to leave a comment below. If you'd like information on how I could help you with your social media channels, please contact me. I'd be glad to help.

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