It may come as no surprise that email continues to be the marketing channel generating the highest ROI for businesses. According to McKinsey, emails are 40 times more effective at acquiring new customers than Facebook or Twitter.
Business owners may ask, "Where are people engaging with email the most?" Given that a majority of consumers have a smartphone or tablet near them at all times, it is no surprise that 53% of emails are opened on mobile devices.
That statistic is only set to rise as more and more marketers create mobile optimized templates that provide a consistent user experience across all devices - whether you're reading an email on iPhone, Outlook or Gmail. Keep in mind that consumers may begin reading an email on their mobile device, yet finish it on their desktop.
As a reminder, it is always best to keep your email messaging short, simple, to the point, and with clear call-to-actions. If you'd like to discuss your email marketing, or need help in managing your email program, feel free to contact me.