AI Is a Tool. Don’t Give It the Keys!

I will honestly admit that I personally use AI all the time, whether for bouncing marketing ideas around, making a quick graphical edit, or even to poke holes in my thinking to see what I might be missing. I think all great marketers would be crazy not to do the same thing!

AI definitely helps me think faster, work through ideas, organize information and get past the blank page. But I’m also seeing more and more marketing that feels like nobody actually touched it after AI produced it. You know exactly what I am talking about when you see it: Polished. Safe. Predictable. Templated. Technically correct. Completely forgettable. That’s the problem with all the AI slop we're seeing generated everywhere. AI can create something that looks finished before anyone stops to ask whether it’s actually any good.

Does it sound like your brand? Would your customer care? Is there an actual idea behind it? Could your competitor post the exact same thing? All of that still requires an actual human to take into consideration.

I'd always recommend using AI to challenge your thinking. Use it to explore ideas. Use it to move faster. Absolutely use it to make yourself more productive. Just don’t hand it the keys...because the minute AI starts making the decisions instead of helping you make better ones, you’re not really marketing anymore. You’re just producing content.