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Apple iOS 14 Release May Affect Your Ads and Reporting on Facebook


The time has come! Reporting may never be the same. Take a look at this information from Facebook regarding what you can do to help alleviate the frustration with social media reporting on Facebook.

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected. Specifically, Apple will begin to require that apps in the App Store that engage in what Apple defines as "tracking" to show a prompt to iOS 14 users, in accordance with their App Tracking Transparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events. In response to these changes, we will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns. We’ll provide updates and additional resources to support businesses advertising on our platform as they become available.

Actions you can take to prepare Facebook’s Aggregated Event Measurement allows for measurement of web events from iOS 14 devices. Here is what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns. If you plan to deliver ads optimized for conversion events that occur in your business’s app:

If you plan to deliver ads optimized for conversion events that occur on your business’s website:

  • You may need to verify your website’s domain to help avoid any future disruption of your website campaigns. Domain verification must be done for the effective top level domain plus one (eTLD+1). For example, for, and the eTLD+1 domain is Additionally, we will support domains that are already registered in the Public Suffix List. This would enable businesses to verify their eTLD+1 domains if the hosting domain (eTLD) is registered in the Public Suffix List. For example, if ‘’ is a registered domain to the Public Suffix List, then an advertiser ‘jasper’ with the subdomain ‘’ would be able to verify ‘’ Domain verification should be prioritized for domains with pixels used by multiple businesses or personal ad accounts. This will enable you to configure pixel conversion events when Aggregated Event Measurement becomes available.

  • Configure 8 preferred web conversion events per domain in Events Manager. Aggregated Event Measurement limits domains to 8 conversion events that can be used for campaign optimization. Facebook will initially configure the conversion events we believe are the most relevant to your business based on your activity. Ad sets optimizing for a conversion event that is no longer available will be paused when Aggregated Event Measurement launches in early 2021. While not usable for optimization, events not configured as one of the 8 conversion events for a domain can still be used for partial reporting in Ads Manager and website Custom Audience targeting.

  • If you already set up your pixel using IMG tags or plan to do so, we recommend that you follow our developer documentation. Visit Facebook for Developers for more information.

  • Learn more about how to use Facebook Pixel to reach devices on iOS 14 and measure performance.

If you plan to deliver ads optimized for both web and app conversion events, take all the actions listed above.

(Originally published on Facebook - Read More Here)

If you need more information on how you can get ready for this change, please let me now. Happy to help!


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