The Future of Influencer Marketing
There is a great article in Vanity Fair regarding the future of Influencer Marketing and how it will change post-COVID-19. Personally, I believe that is a good thing.
Influencer Marketing started back in 2009 when bloggers took their lives public. With the help of channels like YouTube and Instagram, they became internet celebrities, or "Influencers."
Now that COVID-19 has changed how many see the world, can influencer marketing still have the same impact? Should it have the same impact?
Either way, the future of Influencer Marketing will change once we come out of our shelter-in-place orders. And that is a good thing!