Have you wondered how certain marketing channels perform? Take a look at some of these interesting digital statistics:
Search:
Did you know Google is responsible for 90% of all searches within the United States (Google Search + Google Image Search combined)?
60% of people have started using voice search within the last year. (Source: MindMeld)
97% searched online to find a local business (Source: Hubspot)
86% of people look up the location of a business on Google Maps
46% of all searches on Google are seeking local information.
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
More than 50% of searches containing "near me" result in a store visit (Source: Mediapost)
Search beats social media by more than 300% as a traffic source. (Source: imForza)
Mobile Marketing:
85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Source: Unlockd)
Mobile will account for 72% of digital ad spend by 2019. (Source: eMarketer)
Mobile loading times are behind the 2-second target. (Source: Marketing Charts, Google)
Social Media:
A typical American Facebook user clicks on 8 Facebook ads per month. (Source: HootSuite)
The average LinkedIn user spends 17 minutes on the site per month.
As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds.
New Instagram account grow close to 5% per quarter.
64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month.
YouTube continues to dominate the social video market.
90% of brands use social media to increase brand awareness. (Source: HootSuite)
Content Marketing:
72% of marketers worldwide said relevant content creation was the most effective SEO tactic (Source: Marketing Profs)
Brands spend 25%-43% of their marketing budget on content, yet only 23% of CMOs feel they are producing the right information for the right audience, and delivering it at the right time and correct format (Source: Marketing Profs, eMarketer)
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: Demand Metric)
Retargeting (Source: ReadyCloud)
Retargeting makes it 70% likelier to convert previous visitors into paying customers.
Retargeting can result in a 147% increase in average conversion rates.
Retargeting can increase your branded search results by over 500%.
Retargeting can deliver a 700% increase in overall site visitors.
Google Ads: (Source: WordStream)
The average conversion rate in Google Ads across all industries is 3.75% on the search network and 0.77% on the display network.
The average cost-per-click in Google Ads across all industries is $2.69 on the search network and $0.63 on the display network.