Records Set Across the Board for Holiday Shopping
It's the holiday shopping season and it's already breaking records! Spending online on Black Friday hit a record $5.4 billion, a record $3.6 billion by shoppers purportedly buying from small businesses on Saturday and consumers spent $9.4 billion on Cyber Monday, according to Adobe Analytics.
For the entire holiday season, Adobe is anticipating shoppers will spend a whopping $143.7 billion online.
Adobe’s analysis came from more than 1 trillion visits to retail sites and 55 million products, measuring transactions from 80 of the top 100 U.S. online retailers.