Social Media as a Publishing Channel
Many social media channels have been exploring abilities for their users to move past just sharing content via a post. You can now directly publish content directly on various social platforms. LinkedIn has been increasing in popularity among business leaders as a publishing channel, with many businesses using them to boost their B2B post via influential articles. Instagram and Snapchat now include the ability to link to articles when users swipe. Did you know that Facebook’s Instant Articles have been becoming very popular with a lot of content creators? They are using the feature to publish their articles directly to the Facebook App.
No longer is content marketing about creating great content for your websites. It’s has become the preferred channel to get your content in front of your target consumers where they are engaging the most.