The shear amount of digital analytics that can be gathered is staggering. The industry continues to evolve and is increasingly becoming more sophisticated.
When gathering all of this data, you’ll need to figure out the most effective way to use the insights gathered from your analytics to shape and evolve your digital marketing strategy.
Here are some tips to keep in mind:
1. Keep it simple. Sure you can gather data for the sake of data, but keep focused on the top 3 insights you can gather from your analytics. Narrow down your insights on what will make the biggest impact on your business.
2. Consolidate. If it is possible, consolidate your analytics into a Digital Marketing Database. Having all of our data points from your website, CRM, social media, eCommerce platform and email will help you be able to get a clear picture of how everything is working together.
3. Don’t make it a one-off task. Creating a data-driven marketing strategy can’t be a one-time task. It needs to become a regular part of your overall marketing plan and evolve over time.