Millennials Favor Smartphones, TV-Connected Devices
Millennials' weekly smartphone consumption is nearing their traditional TV usage at levels much higher than the average adult. In a recent report on fourth-quarter millennials' usage, Nielsen says young media consumers 18-34 spend 17 hours and 49 minutes a week (17:49) using their smartphones, near traditional weekly TV levels -- 19:18 hours/minutes a week. This compares with smartphone usage for all adults at 13:02 hours/minutes per week and 34:32 hours/minutes of traditiona