Millennials' weekly smartphone consumption is nearing their traditional TV usage at levels much higher than the average adult. In a recent report on fourth-quarter millennials' usage, Nielsen says young media consumers 18-34 spend 17 hours and 49 minutes a week (17:49) using their smartphones, near traditional weekly TV levels -- 19:18 hours/minutes a week. This compares with smartphone usage for all adults at 13:02 hours/minutes per week and 34:32 hours/minutes of traditiona

The constantly increasing popularity of social media is undeniable—71% of consumers are likely to purchase a product based on social media referrals. Acknowledging social media’s popularity is one thing, but knowing exactly how to interpret the data generated from your campaigns will uncover how you can revolutionize your social media marketing to generate more conversions, promote engagement and ultimately, increase sales. Social Listening Social listening enables you to ev