Voice Assistant Integration in 2018
The 2017 holiday shopping season saw Google Home and Amazon's Alexa drop their prices to help get more of their devices in consumers homes. With that in mind, marketers will need to consider how they will interface with these devices - especially as consumers become more comfortable asking a voice assistant for anything they'd normally just search for on a search engine.
According to Google, 20% of their mobile searches are through voice. As a marketer, we'll need to cons