It may come as no surprise that email continues to be the marketing channel generating the highest ROI for businesses. According to McKinsey, emails are 40 times more effective at acquiring new customers than Facebook or Twitter. Business owners may ask, "Where are people engaging with email the most?" Given that a majority of consumers have a smartphone or tablet near them at all times, it is no surprise that 53% of emails are opened on mobile devices. That statistic is only
Remember the good 'ol days when just posting something on social media meant people would see it? Not anymore...
For new businesses that are getting started on social media, you should be ready to pay-to-play. For example, if you posted something on Facebook, you're likely only going to reach one-percent of your audience. In order to get your audience to see your post in their news feed, you will need to "Boost" that post. That's right...you'll have to pay.
There always something to be said about simplicity. I think the same thing can be said about starting out in content marketing. It can be overwhelming at first. If you're just getting started in a new business and want to get into developing content, here is what I recommend:
Keep it simple Develop content that helps answer questions or solves a perceived problem with the industry your targeting. Having a focus will help simplify your messaging. Be consistent