Starting today, Facebook has released a new feature for Branded Facebook Pages. You can now use a video as your Facebook Page Cover Image. The video can be 20-90 seconds long and should be at least 820x312. Any cover video that is used will automatically start playing when someone visits a brand page. Cover videos are preset to have the sound turned off, so if you wish to listen to the video you must turn the sound on. This opens up a wide range of options for brand pages to

Remember the marketplace disruption that happened with Generation X and Generation Y? Get ready for Generation Z (aka Gen Z). Generation Z represents around 23 million Americans born between 1994 and 2010. This entire generation already surpasses the Baby Boomers and Millenials in overall size. It shouldn’t be a surprise that Get Z has grown up completely connected. Information and experiences are readily available to them via their smartphones at any time. They use their dev

When you're starting a new business, there are so many considerations to think about from a digital marketing perspective. Before you're ready to bestow your website upon the world, be sure you keep Search Engine Optimization (also known as SEO) top of mind. SearchEngineLand.com has a great beginners tutorial to help you understand SEO basics. Take a look:

As everyone knows, Facebook is the main social network connecting almost 2 billion people throughout the world. Since it is one of the largest social networks, it keeps providing us with new and exciting features. Here are the newest features you need to try: 1. Facebook 360 App: With the success of Live 360 and 360 images, Facebook is now focusing on bring Virtual Reality (VR) experiences to users of Samsung Gear VR and Oculus Rift. This sets the stage for more than 2 bill